Sainsbury’s has added more than 40 new products to its Aldi Price Match Campaign, making it “the biggest yet”, with more than 400 items.
The range of products includes by Sainsbury’s soups, burger buns and bread, as well as Bramley apple pies.
The supermarket has also completed the roll-out of Nectar Prices, adding them to frozen food for the first time.
Further cost price savings have been passed on to shoppers as inflation begins to slow, including better value on popular products like Sainsbury’s cheese, fish fingers and toilet roll.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Sainsbury’s CEO Simon Roberts said: “With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you will always be getting great value at Sainsbury’s”.
The retail giant is also expanding its Pocket Friendly Prices campaign to include 55 products throughout most of its convenience stores.
Earlier this year, the grocer also introduced its Stamford Street range, a brand housing all of its entry price point products.
Click here to sign up to Retail Gazette‘s free daily email newsletter
2 Comments. Leave new
I see so many Aldi signs is Sainsbury’s that I wonder why I didn’t just go to Aldi in the first place and leave.
if only the quality of the potatoes were good. they stink of mint and are black and green. sainsbury’s are usually good spuds but these aren’t. zero for people with allergies. aldi don’t care about allergies either.