Shoppers’ trust in supermarkets has dropped to its lowest level since the horsemeat scandal over ten years ago, Which? reports.
In a survey, the group revealed only 48% of consumers trusted the sector to act in their best interest while 18% of shoppers did not trust the sector at all.
The industry pulled in a trust score of 30 out of a scale of -100 to 100 on the Which? monthly consumer insight tracker.
The result is the lowest it has been since February 2013, when the score dropped to 24 after horse DNA was found in lasagne and frozen beef burgers in some supermarkets.
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The news comes as most households struggle with skyrocketing grocery prices, worrying 85% of 2,000 shoppers surveyed, according to Which?.
Food prices across grocers were also found to be rising quicker than wages.
Which? head of strategic insight Katie Alpin said: “The cost of the weekly shop is now on a par with energy bills as the biggest worry for millions of households.
“Supermarkets have the power to ease the huge pressure faced by shoppers, especially families and those on low incomes, by putting low-cost budget range items in hundreds of more expensive convenience stores”.
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