Fatface profits triple as expansion strategy pays off

Fatface profits have tripled as the retailer continues its investment into expanding its store estate and strengthening third-party partnerships.

Profits for the fashion retailer skyrocketed 198% to £17.3m, up from £5.8m, in the 52 weeks to 27 May 2023.

Sales jumped 15% to £282m, which the retailer attributed to all parts of the business performing “ahead of expectations”.

UK stores sales jumped 15% on a like-for-like basis, returning to pre-pandemic levels.

Digital revenue rocketed 18%, driven by an increase in visits and average order values.


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Meanwhile, Fatface’s North America business posted a 20% surge in sales, driven by “a focus on customer acquisition in the US, strong own channel ecommerce growth and a successful launch in Canada”.

Chief executive Will Crumbie said: “I am delighted to report this stellar set of results, which demonstrate the strength of both the FatFace brand and our ability to execute against our objectives.

“In spite of the significant supply chain disruption experienced across the Autumn and Winter seasons, the team were able to navigate this successfully and maintain excellent customer service.

“Our strategy remains simple: we are a digital-first brand, providing customers with high quality, responsibly sourced clothing for all the family, underpinned by a seamless customer experience.

“We remain relentlessly focused on executing against our plans and continuing to drive the business forward.”

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