Mamas & Papas is making strides with its international expansion plans after signing two new overseas deals in south east Asia.

The nursery retailer has inked a multi-store supply agreement with PT MAP Active and Central Department Store Group in Thailand.

The deal will see the retailer continue its Shop in Shop format and will launch in both retailers with its Spring/Summer 2024 range.

It builds on Mamas & Papas’ international expansion plans, which saw two new locations pop up in El Corte Ingles stores in Madrid and Malaga Spain following a successful trial in Valencia.

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Chief executive Nathan Williams said: “Demand for premium British designed brands with heritage is strong, especially in the nursery category.

“The fact we’re signing agreements with the biggest retailers in our target markets is testament to the value we’re creating with our brand.”

“We now have a number of proven models we can use to enter and scale in our chosen markets, working with wholesalers, franchisees, other independent and multiple retailers as well as online platforms.

“We’re also in discussions with several department stores with a view to rolling out our concession format which has trialled so successfully in the UK.”

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