Asda has unveiled its first Christmas advert for 2023, starring singer Michael Bublé.
The one-minute long film shows the supermarket’s employees finding the pop icon locked away before the festive season.
While sitting in the break room, three staff members suddenly hear strange noises on the stroke of midnight of 1 November.
After the workers go looking for the source of the noise, the trio find the Asda warehouse decked out for Christmas, as well as a door labelled “MB inside. Do not open ‘til 1.11.23”.
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Upon opening the door, the workers discover Bublé standing in the room as he begins to sing “It’s beginning to look a lot like Christmas”.
The advert ends with the message “Pop the Bublé it’s officially Christmas” before the singer puts on an Asda name tag, adding “shall we?”
The news comes after the retailer hired former Aldi exec Adam Zavalis as its new marketing boss last month.
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