The carbon footprint of fashion and clothing sales spikes by 70% on Black Friday, a new study from the accounting platform Greenly reveals.
Exploring data from a SaleCycle report which looked at the big shopping day last year, Greenly estimated that the carbon footprint of clothing sales amounted to 33,012 tonnes of tCO2e, which is 72% higher than a normal day (19,325 tCO2e).
This amounts to the equivalent of 230,000 round Paris-London trips via plane, or the annual carbon footprint of 2,800 Brits.
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What? Is this report implying all physical retail is a carbon footprint disaster? Should all shops shut to save the planet?