Lavazza has revamped and reopened its new immersive flagship store in London.
The company’s renovated concept store aims to create a “unique consumer journey” through three spaces; for coffee, pastries, and dining – the Caffetteria, the Pasticceria and the Gastronomia, respectively.
The Gastronomia offers an Italian cookery experience, showcased through a menu inspired by Michelin-starred chef Federico Zanasi.
The flagship will also launch a signature pastry offering by Chef Marco Pedron, available from breakfast through to afternoon tea, available exclusively at the Lavazza Flagship London and Milan Stores.
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Global retailing director Gloria Bagdadli said: “The Lavazza Flagship Store in London is a place where customers can immerse themselves in coffee
experiences.”
“The newly designed space from the Caffetteria to the Pasticceria and Gastronomia, offer exclusive ways to enjoy our 1895 Specialty Coffee by Lavazza, Italian Michelin starred gastronomy and awarded creativity in Italian pastry.”
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