Moonpig has launched a new Christmas card range where AI helps the user write the perfect message.
The online card retailer’s range, which features high-profile celebrity feuds including Prince William and Prince Harry, Kourtney and Kim Kardashian, and Rebekah Vardy and Coleen Rooney, is “designed to help friends and family clear the air” as the festive season nears.
Customers will be able to use Moonpig’s new Smart Text feature which uses AI technology to assist them in crafting the right message.
Moonpig research reveals that over half of the UK are not on speaking terms with a friend or family member, with a quarter (26%) admitting they would turn to the likes of an AI tool to help them draft a message when trying to make amends with someone.
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The feature, which appears in the editor toolbar as a magic symbol when starting to compose your message, gives users the chance to type in a short prompt providing details about the recipient, occasion and even inside jokes or specific interests to contribute to generating a more personalised message.
Moonpig VP of product and design James Huppler said: “Many of our customers tell us that they struggle with the creative aspect of coming up with the perfect message to go inside their cards. Sometimes knowing what to say, whilst making sure it feels truly personal and heartfelt can be tricky.
“We hope that this Christmas will be different, as our new feature, coupled with the range of tongue-in-cheek Christmas cards can help lighten the mood and take some of the pressure off when writing your cards this festive season.”
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