Marks & Spencer’s 12 Days of M&S digital advent calendar has returned for 2023, dubbed “bigger and better than before” after the success of last year’s campaign.
Kicking off next month, 17 million Sparks customers will be able to access festive treats on the department store retailer‘s app and online.
The daily rewards include a mix of free treats including Prosecco, Panettone and Percy Pigs, as well as a host of personalized offers such as discounts on expert quality wine, flowers, PJs and more.
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Customers have 24 hours to unlock each reward on M&S.com and 48 hours on the app.
Once loyalty members have successfully opened all twelve doors they will then automatically be entered into a prize draw to win a £10,000 gift card.
Last year, the retailer said over 650k customers opened all 12 doors.
M&S food marketing and loyalty director Sharry Cramond said: “12 Days of M&S was a huge success last year with customers absolutely thrilled with the free gifts and offers up for grabs. This year we have made it bigger and better than ever before to ensure customers get the very best of M&S magic this Christmas: more free gifts and fabulously festive offers.”
“It’s so simple…existing Sparks customers just need to have the M&S app ready to open door number 1, but new Sparks users can easily get involved too – all they need to do is download the M&S app ahead of Dec 1st, sign up to Sparks and start enjoying the 12 Days of M&S.”
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