Matalan has bolstered its online offer by adding 10 new third-party fashion brands to its website including Quiz, Yumi and Vanilla with more planned in the new year.
The retailer follows in the footsteps of Next and M&S by adding third-party brands online and said its growing roster would give shoppers “an even greater choice of stylish and affordable clothing and footwear”.
Other brands launching include Roman, Blue Vanilla, Mela London, Where’s that From, Izabel, Brand Threads & Toe Zone, which will sit alongside existing third-party brands such as Little Mistress, In The Style, Trespass, Rocket Dog, Regatta and Hush Puppies.
Matalan introduced third-party brands for the first time in September last year It has found that celebrity collections such as Vogue Williams for Little Mistress and Jac Jossa, Gemma Atkinson, Stacey Solomon and Jess Millichamp for In The Style have performed particularly well.
It will also expand its Rocket Dog boot range next year following a strong performance in the past 12 months.
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Matalan said it had “carefully selected the latest brands to complement the Matalan brand, as well as their existing brand partnerships, in line with pricing and product proposition, that offer affordability as well as excellent quality and style”.
The value chain is also extending its range in nursery and baby, season and outdoor and gifting and is strengthening its bedding and home categories through adding third-party brands.
Matalan chief trading officer Ben Smith said: “We’re committed to offering our customers a dynamic online experience, and by giving them more choice across our product ranges we know they’ll continue to trust Matalan as their one-stop-shop as well as remaining a leading online retail destination for families across the UK.
“We have been working hard to understand what the customer wants, and in spring 2024 will be offering more choice in to key areas such as holiday shop, occasion wear and outerwear – watch this space!”
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