Superdrug enjoyed a “strong Christmas” after sales jumped a near 10% as its ongoing investment into value pays off.
Sales for the health and beauty retailer surged 9.2% in the four weeks to 30 December, with comparative sales up 7.1%.
Superdrug credited its “investment in providing high performance products at an affordable price” as a significant driver of growth over the festive period, as well as an uptake of member only deals among its Health and Beautycard customers.
It said that the launch of its new VIP rewards tier for loyalty members helped to boost online app sales, which rocketed 74% year-on-year in December.
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Superdrug also reported a 10% uptick in sales of its own-brand products thanks to a strong demand for its cosmetics range Studio London.
Chief executive Peter Macnab said: “We are exceptionally pleased to be reporting strong Christmas results and appreciate our customers continued support.
“We understand the pressures customers are currently facing and are committed to supporting them and offering the very best in accessible health and beauty.
“The strong sales growth in own-brand really demonstrates that customers are seeking quality products from a brand that they can trust, at an affordable price.
“Our continued investment in to expanding the store estate and digital services, as well as in innovation, remain imperative and has helped contribute to an increase in sales throughout the December period.”
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