The Fragrance Shop had a record-breaking Christmas as sales soared.
Revenue jumped 6.5% during the quarter to 31 December, which the perfume retailer attributed to the success of its new fragrance launches as well as “key range extensions, a compelling gift set collection, and a strong showing of seasonal favourites”.
It added that its subscription programme, MyTFS, saw “a remarkable increase in memberships sold” with almost 1m members at the end of December.
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The Fragrance Shop chief executive Sanjay Vadera said: “Despite the cost-of-living crisis and pressure on disposable incomes, our teams have delivered another exceptional peak trading period.
“We will persist in our investments to expand both digitally and physically, ensuring our customers enjoy the premium shopping environment they demand.”
In November, The Fragrance Shop unveiled its Oxford Street flagship which featured an AI-powered perfume personalisation station.
The retailer said the 2,300sq ft store at 70/88 Oxford Street “sets a new standard in fragrance retail” and promises consumers a shopping experience like no other.
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