Co-op has become the latest supermarket to launch a dedicated “Best of British” section across its website as part of its commitment to champion British sourcing and local suppliers.
The convenience retailer’s new section features a range of 100% British products including beef, pork, chicken, fresh fruits, vegetables, eggs, milk and cheese lines.
Co-op propositions director Adele Balmforth said the pages make it “easier and quicker” for customers to buy British.
She added: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.”
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Secretary of state for environment, farming and rural affairs Steve Barlcay said: “UK farmers produce exceptional food to world-class standards.
“It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”
It follows similar moves made by Ocado, Aldi, Sainsbury’s which have all recently launched ‘Best of British’ sections to their sites.
Morrisons pioneered the move last year, in a bid to encourage shoppers to “back farmers and British produce”.
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