Elemis will open its first standalone store in London’s Covent Garden this spring.
The skincare brand has signed a lease for a 1,000sq ft unit at 23 Monmouth Street following the success of its Cleansing Lab pop-up in Covent Garden’s Piazza last year.
Elemis UK general manager Susan Harvey said: “Since Elemis’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this.
“We look forward to welcoming our community, delivering an experience like no other, and empowering them as they embark on their skin wellness journey.”
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Elemis joins a line-up of beauty brands at Seven Dials’ Monmouth Street, including Aēsop, Byredo and Deciem.
Shaftesbury Capital executive director Michelle McGrath said: “Welcoming yet another London debut from a sector-leading brand is a testament to Shaftesbury Capital’s commitment to creating a thriving destination which hosts a unique blend of internationally renowned and independent brands, innovative concepts, and industry firsts.”
In January, Swedish streetwear and footwear retailer Axel Arigato revealed it would be opening a new flagship store in Covent Garden.
The store marks Axel Arigato’s second location within the Shaftesbury Capital portfolio following the opening of a store on Broadwick Street in Soho.
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