Superdry hires restructuring firm to explore options

Superdry has drafted in advisors from restructuring specialist Teneo as it continues to explore cost-saving measures.

The ailing fashion retailer is understood to have been working with Teneo on its turnaround plan over the past few weeks, Drapers reported.

Superdry is thought to be considering a potential company voluntary arrangement (CVA) and a restructuring plan.


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The retailer had previously enlisted PwC in January to examine debt-raising options and hired Interpath Advisory last March to draw up a cost-cutting plan for the business.

It comes as Superdry co-founder and chief executive Julian Dunkerton is understood to have held talks with Laura Ashley owner Gordon Brothers and Oakfurnitureland backer Davidson Kempner as he considers submitting a takeover bid for the retailer.

The fashion firm revealed in January it narrowed its pre-tax losses on a statutory basis from £17.7m to a profit of £3.3m thanks to the sale of its intellectual property in the APAC region.

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