Superdry drafts in advisers to explore debt options

Superdry has drafted in advisers at PwC to review its funding options following last month’s profit warning.

The fashion retailer is understood to be exploring its debt-raising options with the Big Four accountancy firm as it looks to fund its turnaround, Sky News reported.

It comes weeks after Superdry shares sunk to a record low after it blamed the cost-of-living crisis and “abnormally mild autumn weather” for the 13.1% drop in sales for the six months to 28 October.


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The retailer flagged that the weak sales will result in “lower than expected” full-year profits, despite taking several initiatives across the year to strengthen its balance sheet.

This included an £11.1m equity raise in May and brand licensing deals in Asia-Pacific and India.

Superdry also received £25m in funding from restructuring specialist Hilco Capital in August to help accelerate its turnaround plan and £35m cost reduction programme.

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