Victoria’s Secret is set to close its Birmingham flagship store in the Bullring shopping centre after almost a decade.
A notice in the lingerie giant’s window said it would be “closing soon” but did not include a specific date.
Customers were told they would still be able to shop the brand at its Milton Keynes store, Birmingham Mail reports.
Looks like we’ll have quite a big vacant unit soon as Victoria’s Secrets looks to be leaving Bullring, love how they say Milton Keynes like it’s just a couple miles away 😂
It’s a huge unit which means one thing – UNIQLO WHERE YOU AT, WE GOT SPACE. @UNIQLO_UK it’s perfect. pic.twitter.com/D3b7Fzx2jD
— Reiss 🦩 (@ReissOmari) March 23, 2024
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The retailer’s Birmingham store opened to much fanfare in July 2019
After its UK arm collapsed into administration, Next signed a joint venture deal with the business back in 2020, saving 500 jobs. Next now operates all of the firm’s stores in the UK and Ireland.
Back in December, Victoria’s Secret said it would open a new store on Oxford Street as it prepared to shutter its New Bond Street location which has been open since 2012.
