Dunelm sales rise despite volatile March trading

Dunelm saw sales nudge up 3% in its third quarter despite “volatile” trading conditions resulting in “softer levels of demand” in March.

The homewares giant said this showed that against this backdrop, “our offer continues to resonate with customers”.

It said sales volumes had grown over the quarter, with both stores and online in positive territory. The retailer believes it has continued to gain further market share in the period.

Over the quarter to 30 March, sales hit £435m as Dunelm continued to build on its customer offer as the “Home of Homes”.

The homewares retailer said it expected its full year profit to be broadly in line with market expectations, despite the challenging sales environment.



Dunelm CEO Nick Wilkinson said: “We have delivered a resilient performance in Q3, with continued volume-based sales growth through a period of more challenging and volatile market conditions.

“Whilst discretionary spend remains under pressure, our relevant and attractive product offer continues to resonate with customers as they shop across our broad ranges to find quality and value for all areas of the home.”

In February, Dunelm revealed it was planning to launch its first stores within the inner boroughs of London, after it saw its highest sales growth rate last year in the capital.

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