TikTok Shop has partnered with five second-hand luxury resellers to launch a pre-loved category on the app.
From today (22 April), users will be able to shop used designer products available from Hardly Ever Worn It, Sign of the Times, Luxe Collective, Sellier Knightsbridge and Break Archive.
TikTok said #prelovedfashion had already generated over 62k creations and the new category will support users in being able to learn more about luxury fashion, find style inspiration and purchase pieces through the app.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
TikTok Shop UK head of operations Jan Wilk said: “This announcement is an exciting first step in the world of preowned fashion for TikTok Shop.
“TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this provides a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion.”
The new category forms part of the platform’s strategy to expand its product offering and follows the launch of fresh flowers and live plants, wellness and parenting.
It launched a new ‘refurbished technology’ product category on its platform last September, allowing users to buy second-hand mobile phones and tablets through the app.
Click here to sign up to Retail Gazette‘s free daily email newsletter
