Uniqlo has opened the doors to its newest store at the One Oxford Street development that wraps around Tottenham Court Road tube station.
The 1,300sq m store covers two floors, housing womenswear, menswear and kids, alongside collaborations such as JW Anderson and Uniqlo: C with Clare Waight Keller.
Uniqlo said its new central London store, which marks its third along Oxford Street, “will focus on convenience” with multiple digital screens showcasing trending products, which consumers can shop in store.
The Japanese fashion retailer said it had considered the layout of the store, with each zone increased to make it easier for customers to shop and find what they are looking for. The new location also features an original Uniqlo video game dubbed ‘ UT Adventure’ for shoppers to play while inside.
To further assist customers, the store will house innovative digital technology – available to support customers with collecting their orders they have purchased via app or website.
Uniqlo at One Oxford Street will also offer a repair service which will provide customers with a place to bring their items that require mending or alteration.
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The retailer’s UK COO Alessandro Dudech said: “This is a very exciting time for the Uniqlo UK business and we are excited to bring LifeWear to both new and existing customers in an iconic location within London.”
New West End Company chief executive Dee Corsi said: “We are delighted to see Uniqlo open the doors to its third Oxford Street store today at the east end of Oxford Street – an area which has been bolstered in the last twelve months by the presence of best-in-class retail, leisure and office facilities, and a bustling Elizabeth Line connection at Tottenham Court Road.
“Oxford Street is undergoing a once-in-generation transformation, and the continued investment in the street by global brands such as Uniqlo is testament to its enduring commercial appeal.”
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