Currys has selected Accenture and Microsoft to deliver its core cloud technology infrastructure to allow the retailer to leverage the latest AI technologies.
The rollout will enhance operations, elevate the shopping experience, and improve the colleague experience for the electricals retailer’s 25,000 staff.
Accenture and Microsoft, together with joint venture Avanade, will work closely with Currys “to modernize, secure and simplify its technology estate”, enabling it to accelerate its adoption of Microsoft AI technologies.
The update is expected to benefit the business by making it easier for customers to shop through personalised product information and suggestions, and providing them with improved post-sales experiences and warranty service.
It will also provide colleagues with better information on product availability, delivery costs and add-on services, while improving omnichannel experiences.
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Currys CEO Alex Baldock said: “AI is the biggest technological leap of our lifetime. Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we’ll do the same to our own business.
“We couldn’t have better partners for this, and together we aim to put Currys at the forefront of digital transformation in retail. We’re just starting out here, but the possibilities are vast. I’m looking forward to unlocking big benefits for our colleagues, customers and shareholders.”
Microsoft EMEA President Ralph Haupter added: “AI is rapidly unlocking new opportunities for every organisation and every industry around the world.
“By deploying the latest cloud and AI technologies, Currys can enhance the shopping experience for millions of customers, both in-store and online, whilst ensuring its 25,000 employees have the insights at their fingertips to unlock value across the entire business.”
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