After an April Fool’s joke caught the attention of shoppers across the UK, yesterday (11 April) Currys swapped touchscreens for tandoori giving away free meals to customers by popular demand.
The electricals retailer trialled its joke ‘Curries for Tech’ initiative for hungry shoppers across London who swapped out their old, broken tech for a free curry.
The offer was available yesterday only at its Croydon store as the retailer teamed up with Caribbean restaurant, Top it Off, to created two signature Currys curries – Currys Chicken Curry or the Vegan Tech-a Masala, both served with a side of Currys purple rice.
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The retailer’s April Fools joke became a reality after a flurry of customers began asking the business if they can actually order a curry.
One customer wrote: ‘Hi, I’d like to order a curry,’ with a second asking: ‘Do you sell curry?’
‘Can I have a curry chicken masala please?’ and ‘Can I get a lamb vindaloo and a korma cheers mate,’ were also messages that baffled the customer service department.
Currys brand and marketing director Dan Rubel told the Daily Mail: “This idea started as an April Fool’s joke, but the reaction from colleagues and customers has been surprisingly positive, so we decided why not try it for real.
“We hope a yummy curry will be an added incentive alongside the usual £5 Cash for Trash voucher, something we already offer across the UK every day.”
The Cash for Trash initiative, which is available all year round, rewards shoppers for recycling their old and unused tech and is part of Currys ongoing commitment to tackling e-waste.
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