Lush is set to welcome The Poetry Pharmacy into a permenant 62 sq ft spot on the first floor of its Oxford Street flagship, following the success its pop up in Lush Studios.
The Poetry Pharmacy, founded by poet Deborah Alma in 2019, specialises in poetry on prescription to help with a range of emotional ailments.
Customers can browse poetic remedies within the cosmetics retailer’s store, through books curated by emotion, a range of ‘Poemcetamol’ pills, and coffee and cake in the Dispensary Coffee Shop.
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Alma said: “My long-term mission has been to bypass the gatekeepers and bring poetry to more people in playful and engaging ways; and I couldn’t have wished for a better place to do it.”
“With the generous support of Lush, now poetry will be on the most famous shopping street in the world!”
Earlier this month, Lush transformed part of its Oxford Street flagship into a regency-style pop-up to celebrate its collection with Netflix’s Bridgerton.
The business said the space has been created for fans to step into the show’s universe and explore its latest limited-edition collaboration ahead of the premiere of the new series.
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