Boots is launching 25 new beauty brands in all its stores by the end of summer.
The high street retailer has introduced several brands, including Kurl Kitchen, The Beauty Crop, Tree Hut and Coats, already online and in selected stores.
The new additions join Boots’ existing offer of more than 500 existing beauty brands, Retail Week reported.
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The retailer is also planning 30 more beauty hall expansions, having completed refurbishments in 170 stores.
Boots director of luxury beauty and cosmetics Alice Rafferty said: “It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks.
”As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers.
“We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”
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