Sports Direct loses appeal over Newcastle United kit deal

Sports Direct, Frasers Group
NewsSport and Leisure

Sports Direct has lost a Court of Appeal bid over Newcastle United’s exclusive football kit supply deal with rival sporting giant JD Sports.

The Frasers Group-owned retailer had asked for a temporary court order forcing the football club to supply it with replica kit for the 2024/25 Premier League season.

Sports Direct’s claim to the Competition Appeal Tribunal (CAT) has now been rejected.

The tribunal said a suggestion that new kit maker Adidas and Newcastle United were obliged to continue provision would be “a significant fetter on competition”.


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Sports Direct then brought a bid for an interim injunction to the CAT, with its lawyers arguing the club’s deal is “an unlawful anti-competitive agreement” amid a planned full trial of the legal claim. But the retailer’s request was dimissed by three judges.

Sir Geoffrey Vos, sitting with Sir Julian Flaux and Lady Justice Andrews, said that while the CAT was wrong to find there was no serious case to be tried, it made the right decision in not granting the injunction.

Sir Geoffrey said: “The tribunal was right to think that, though damages would not be an adequate remedy for either side, the balance of convenience favoured refusing interim relief and ordering a speedy trial.”

He added: “The trial will no doubt be hard fought, but the damage to Newcastle United will be far more fundamental if the injunction is wrongly granted than the damage that will be done to Sports Direct if it misses one, or even two, seasons’ supply.”

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Sports Direct loses appeal over Newcastle United kit deal

Sports Direct, Frasers Group

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Sports Direct has lost a Court of Appeal bid over Newcastle United’s exclusive football kit supply deal with rival sporting giant JD Sports.

The Frasers Group-owned retailer had asked for a temporary court order forcing the football club to supply it with replica kit for the 2024/25 Premier League season.

Sports Direct’s claim to the Competition Appeal Tribunal (CAT) has now been rejected.

The tribunal said a suggestion that new kit maker Adidas and Newcastle United were obliged to continue provision would be “a significant fetter on competition”.


Subscribe to Retail Gazette for free

 Sign up here to get the latest news straight into your inbox each morning 


Sports Direct then brought a bid for an interim injunction to the CAT, with its lawyers arguing the club’s deal is “an unlawful anti-competitive agreement” amid a planned full trial of the legal claim. But the retailer’s request was dimissed by three judges.

Sir Geoffrey Vos, sitting with Sir Julian Flaux and Lady Justice Andrews, said that while the CAT was wrong to find there was no serious case to be tried, it made the right decision in not granting the injunction.

Sir Geoffrey said: “The tribunal was right to think that, though damages would not be an adequate remedy for either side, the balance of convenience favoured refusing interim relief and ordering a speedy trial.”

He added: “The trial will no doubt be hard fought, but the damage to Newcastle United will be far more fundamental if the injunction is wrongly granted than the damage that will be done to Sports Direct if it misses one, or even two, seasons’ supply.”

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