In The Style has partnered with Tesco to launch a new in-store collection at the supermarket giant.
The fashion brand has teamed up with the grocer’s in-house label F&F for a new 22-piece summer clothing collection, which will be available in sizes up to 22, with prices starting at £12.50 to £39.50.
It will be available to buy in more than 300 Tesco supermarkets stores across the UK from June 20, Retail Week reported.
In The Style said the range is designed to make customers feel “confident and stylish” and will also be available to shop online and on its app.
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The fashion brand’s founder Adam Frisby added: “Since starting the brand in 2013, it was always a dream of mine to make the brand accessible to everyone and I feel this collaboration with F&F and the in-store presence does exactly that.”
F&F head of design Ben Lee added: “We are really excited to launch an occasionwear edit in collaboration with In The Style this summer. It’s a 22-piece collection priced between £12.50 and £39.50, so incredible value for putting a full outfit together for any summer events you have coming up.
“Like the rest of the range, we have focused on elevating our fabric and quality this season to ensure they have longevity and can be worn again and again.
“Separates have been a key trend for versatility and multiple ways to wear, so this collection is focused on that with some great styles that can be mixed and matched with others in this edit or anything else in our F&F range.”
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