The move comes as Debenhams continues its efforts to introduce new brands to its marketplace as part of its ongoing strategic focus on fashion, beauty and home.

The retailer told Retail Week that the new partnership marks its commitment to “providing an expanded selection of dressy and occasion products to a wider audience”.

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Quiz head of ecommerce Haroun Saleemi told the title: “Quiz has always been present on the international Debenhams site, but this relaunch marks a new chapter with new ownership on the UK platform.”

“Quiz offers a versatile range of both casual and dressy clothing; our focus has been on the occasion products that cater to the Debenhams customer’s needs for every special event.

“As an omnichannel retailer, online is an important part of our strategy and our partners in this space allow us to reach a wider customer base, which works alongside our own website as well as our standalone stores and concessions.”

The Debenhams brand and website were snapped up by Boohoo for £55m back in January 2021, the fast fashion giant then relaunched the website as Debenhams.com in April that year.

In its most recent trading update, Boohoo noted the “positive trend” in the performance of its five core brands – Boohoo, BoohooMan, PrettyLittleThing, Karen Millen and the Debenhams marketplace – where it said the sales decline had slowed from 9% in the first half, to 4% in the second.

It highlighted the “strong growth” in the Debenhams marketplace, and heralded its “capital-light, stockless model” for driving high margin growth.

To improve profitability in its non-core labels it has been transitioning them to the Debenhams marketplace, which it said was starting to bear fruit.

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