Second-hand fashion platform Vestiaire Collective has used AI to launch website in Chinese, Dutch and Swedish as it expand its global footprint.
It said AI technology had allowed it to “more easily launch and operate new languages in existing consumer markets and respond more effectively to customer service requests in these countries”.
It comes as the pre-loved luxury fashion platform experienced a 208% growth in demand in Hong Kong alone over the past three years, prompting it to open new offices and warehouses to support local sales.
The Chinese-language launch “further reduces the barrier between consumer and a fashion landscape that embraces sustainabilty and circularity” as it said that Hong Kong was at the forefront of its Asia Pacific growth strategy.
The retailer currently operates across 70 countries globally, but with only six localised languages.
However, it said the new AI allowed it to localise onsite and day-to-day communication with shoppers without adding additional resources.
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Since the launch of the new languages across Hong Kong, Belgium, the Netherlands, and Sweden, the business has seen a 200% rise in new buyer growth in these markets.
Additionally, the technology means Vestiaire Collective delivers more accurate translations and higher efficiency in customer service productivity, leading to better support, better agents and reduced complexity.
Vestiaire Collective chief operating officer Klemen Drole said: “Incorporating artificial intelligence across our organisation empowers our teams to scale languages more efficiently and provide a more seamless customer experience.
“Through the expansion of our language options, we are also able to connect more closely with our global community and unlock new growth in high potential markets.”
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