Once again, digital technology is revolutionising the retail sector. From multi-channel, to omnichannel, and now? Seamless commerce.
No longer just online or physical, consumers discover, explore, transact, receive and engage across multiple channels. Retailers must reorientate for this era, but how?
KPMG interviewed senior retail executives from eight markets to assess their front to back office connectivity; these findings were used to develop a maturity index and identify four critical drivers to enable effective seamless commerce implementation:
- Customer-aligned leadership and workforce
- Accessible data with an end-to-end view
- Investment in a digitally enabled technology architecture
- Exceed customer expectations through innovation
Struggling with where to start, or how to demonstrate the commercial value of this transformation to your leadership?
Discover the full report and register interest for the virtual workshop
Any questions? You can contact the team at consumer.marketing@kpmg.co.uk
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