Boohoo is launching an online marketplace as it looks to become a “one-stop destination for all fashion, beauty and lifestyle needs”.
From 31 August, customers will be able to shop across150 brands including Revolution Beauty, L’Oréal Paris, Ray-Ban, Marc Jacobs, and Michael Kors.
The retailer said the marketplace, named Boohoo Brands, allows it to “leverage its vast network to quickly onboard new brands and maintain robust relationships with existing partners”.
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Boohoo chief product officer James Blacklock said: “We are incredibly excited to introduce Boohoo Brands, our new marketplace offering that brings together a great selection of fashion, beauty, and lifestyle products.
“This initiative reflects our commitment to providing our customers with diverse and high-quality options, all in one convenient place.
“By partnering with some of the most complimentary brands, we’re enhancing the shopping experience and ensuring that Boohoo.com remains a leading destination for UK consumers.”
It is the latest initative from the fast fashion retailer as it looks to win back customers after losses swelled to almost £160m due to “difficult market conditions”. Sales plunged 17% to £1.46bn in the year to February 29.
Earlier this month, the retailer revealed it would allow thousands of social media influencers to launch personal pages on its website to help bolster its social commerce channel.
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