Harrods will work with Italian luxury brand Loro Piana for a festive-themed takeover this year as the label celebrates its centenary anniversary.
The Italian designer will set up installations on the façade of the department store’s Brompton Road side and in its 36 windows with various animations to celebrate its 100-year history, WWD reported.
The takeover, which runs from 7 November to 2 January, will also see the launch of two permanent Loro Piana stores at Harrods, one dedicated to kids and the other for its interiors line.
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This will be the first time that Loro Piana will stage such initative and coincides with Harrods’ own 175 year anniversary.
The retailer kicked off its year-long celebrations with a Burberry takeover in February, which saw its shop floor having a camping-inspired revamp and its doormen kitted out in new blue check uniforms.
Speaking to Retail Gazette earlier this month, partnerships director Alex Unitt promised that Harrods’ highly-anticipated Christmas display will be “showstopping”.
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