Burberry has turned Harrods blue as it takes over the retailer for the whole of February to mark the department store’s 175th anniversary.
The branding is the first in a series of events over the year to acknowledge the luxury retailer’s milestone.
The collaboration, themed around Burberry’s history of intrepid explorers, sees the store’s twenty one awnings across the facade transformed into tent canopies with Burberry’s new season check.
Meanwhile, the store’s windows are set to display draped waterproofs and carabiners.
A Burberry food truck will serve teas and pastries outside the building, while the store will be lit up in the brand’s signature Knight blue at night.
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The Harrods’ famous green doormen uniforms will be swapped out for Burberry blue check, designed by chief creative officer Daniel Lee.
Inside the store, two Burberry pop ups house its limited-edition capsule collection exclusive to the department store, alongside camping gear such as picnic blankets and a wool covered hot water bottle.
Harrods managing director Michael Ward said: “It’s the perfect opportunity to celebrate our iconic brand – from our origins as a tea merchant and grocer to today, a destination for any occasion and across every luxury category.
“Harrods has been a permanent presence in this ever-changing city for 175 years, it’s a moment to mark that, as well as looking towards what the next 175 years will hold.”
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