JoJo Maman Bébé is set to launch its new donation scheme, Jojo ReLoved, which will run from 1 – 31 August.
The maternity and baby retailer said shoppers can donate good quality, pre-loved children and baby clothes from any brand and receive a £5 off voucher as a thank you to redeem in-store.
It said the scheme aims to “prevent high-quality clothes that still have lots of life in them from going into landfill”.
All donations will be sent to family community centres and baby banks across the UK.
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JoJo Maman Bébé stated that nearly a third of the UK’s clothing ends up in landfill, the equivlanent of 350,000 tonnes a year.
It said the Jojo ReLoved programme aims to make sure that quality clothes are being worn, loved, re-worn and re-loved for years to come.
The initiative is aligned with JoJo’s B Corp ethos, as it aims to balance purpose and profit.
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