Activewear brand Tala has secured £5m in funding to help fuel its international expansion.

The business said it planned to use the investment from Pembroke VCT to target the US market following significant customer and social media traction overseas.

Tala added the funds will also be used to enhance its infrastructure and team capabilities, as well as explore further opportunities to establish a physical presence on the high street.

The brand launched shop-in-shops in Selfridges’ department stores across England in May, which it described as an “exciting new chapter”.

Tala was founded by social media influencer turned entrepreneur Grace Beverley in May 2019 and generated sales of £5.2m in less than a year of trading. It has since grown rapidly.

Beverley said: “This new funding round led by Pembroke marks an incredibly exciting milestone in Tala’s growth. The love and support from our customers as we’ve expanded into new categories and solidified our offerings have been nothing short of remarkable.

“I am incredibly excited for the next stage of our journey and look forward to continuing to disrupt the industry with well-thought-through wardrobe favourites and problem-solving pieces for women, by women.”

Pembroke VCT CEO Andrew Wolfson said: “[Our] investment in Tala reaffirms our confidence in the brand’s innovative approach and strong market appeal.

“Grace Beverley, Morgan Fowles and the team have a unique ability to tap into their consumer base, leveraging organic channels to expand Tala’s presence and reinforce its core values.

“This investment will enable Tala to accelerate its expansion, enhance its product range, and strengthen its global market position. The global athleisure market is ripe for disruption from bold, young entrepreneurial brands, and Tala is well positioned to lead the way.”

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