John Lewis has opened its online Christmas shop as shoppers begin looking to stock up on festive decorations.
The department store chain said customers are already getting into the festive spirit, with searches for Christmas tree decorations and baubles up 30% on last year.
It expects supersized wreaths and oversized bows to take centre stage this year as ‘doorscaping’ and playing with scale become popular trends.
John Lewis noted that Christmas trees are also getting bigger year on year as it brings back its 8ft tree following popular demand.
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It added that Jellycat is also launching on the Christmas shop for the first time after searches of the brand are up 100% year on year.
John Lewis Christmas buyer Lisa Cherry said: “This year, our Christmas themes celebrate the diverse spirit of Christmas and are inspired by a celebration of contrasts.
“Our four themes Sugar & Spice, Wisdom & Wonder, Dawn & Dusk and Trinket & Treasure have each been thoughtfully curated by our team of expert buyers and designers with the intention of bringing joy into the home this festive season.
“We know our customers eagerly anticipate the launch of the John Lewis Christmas shop, and we’re sure they’re going to love this year’s offer.”
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