Bravissimo has been snapped up by lingerie and swimwear manufacturer Wacoal Europe.
Wacoal Europe owns the brands Wacoal, Freya, Fantasie, Elomi and Goddess. Bravissimo has been selling Freya, Fantasie and Elomi products for many years.
Under its new ownership, the retailer, which sells lingerie and swimwear in sizes D cup and above, will continue operating as a separate company, with Leanne Cahill remaining as its CEO.
The lingerie brand will also continue to be run from its office and warehouse in Leamington Spa, with all of its UK shops remaining open.
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Cahill said: “I will be working closely with the team at Wacoal to maximise the growth opportunities that our partnership will bring whilst maintaining Bravissimo’s heritage and the unique experience we offer our customers.”
Founder Sarah Tremellen added: “Bravissimo has sold Wacoal’s brands since the very first day the business started in my living room and both companies have been instrumental in improving the range of bigger cup sizes in the UK over the last 30 years.
“I wish the teams at Wacoal and Bravissimo every success for the future.”
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