Debenhams is set to launch international websites in Ireland and Australia in the coming months as it continues with its online expansion.
The new websites will go live before Christmas with “hundreds of local and international brands”, followed by a Nasty Gal marketplace in the US, Drapers reported.
It comes as the Boohoo Group-owned digital marketplace reached a total of 10,000 brands on its website.
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Debenhams will also introduce a fulfilment service later this year, which its UK brand partners can opt into.
The initiative will mean that stock will be stored and dispatched from Boohoo Group’s automated distribution centre in Sheffield, with the option of next-day delivery for customers, compared to brands being responsible for handling delivery.
It is not the only retailer launching new websites in time for Christmas, with high street giant Next set to unveil its new premium branded fashion platform to target aspirational shoppers.
The website, named Seasons, will go live before Christmas and will stock a range of premium and affordable luxury brands such as Ganni, Joseph and A.P.C.
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