Iceland and The Food Warehouse have introduced 800 new lines to its product range in its latest innovation push.
The new products, which land in stores and online this week, include frozen food, confectionery, seasonal general merchandise, and family favourites, such as ready meals and frozen pizza.
The frozen food specialist will launch Jamie Oliver’s new frozen food dishes, and relaunch its Piccolino range to include 14 new lines featuring Bolognese Bites, Calzone Meat Feasts and Chilli Prawn Linguine.
Iceland will also relaunch its Blue Dragon range, with five new product innovations such as Tempura Prawns, Teriyaki Beef Noodles, Katsu Chicken, and Salt and Pepper Sweet Chilli Chicken Pizza.
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The retailer is also boosting its TGI Friday’s offering and Slimming World range.
Iceland chief commercial officer Paul Dhaliwal said: “We’re delighted to launch over 800 new products across Iceland and The Food Warehouse as we head into autumn, offering a wide range of products for our customers.
“We’re always listening to feedback from our shoppers and looking for ways to bring them new, innovative and delicious options from some of the biggest brands.
“We can’t wait for our customers to get their hands on the new range and sample some of the fantastic products and deals on offer.”
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