Next has snapped up a 16% stake in homeware and lifestyle brand Rockett St George for £800,000.
The acquisition follows a series of homeware and clothing collaborations between the retail giant and the brand via a licensing agreement.
As part of the deal, a director from Next will join Rockett St George’s board, Drapers reported.
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The homeware brand said the new investment will allow it to expand its product range and customer reach.
Rockett St George launched its first home collection with Next back in April that included “naughty corner” cushions and leopard print side plates.
It also launched a 38-piece nightwear, swimwear and accessories collection with the retailer in June.
It is the latest investment from the high street giant, which upped its stake in Reiss from 72% to 74% earlier this year and acquired a 97% stake in FatFace for £115.2m.
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