Tesco boss Ken Murphy revealed the supermarket giant is considering using its Clubcard data to “nudge” customers towards healthier and cheaper alternatives.
The chief executive said the supermarket was using artificial intelligence to monitor how its customers were shopping to provide suggestions on what products to buy next in an effort to deliver better value to consumers.
Speaking at the FT’s Future of Retail on Tuesday, Murphy said: “It can start nudging you to say if you wait another week to buy this, this is coming on deal”.
He explained the artificial intelligence can also encourage Tesco customers to be more selective in how much they are buying to reduce food wastage, as well as provide suggestions on healthier substitutions in their shopping.
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“I can see it nudging you, saying: ‘look, I’ve noticed over time that in your shopping basket your sodium salt content is 250% of your daily recommended allowance.
“I would recommend you substitute this, this and this for lower sodium products to improve your heart health’.”
The Tesco CEO explained this was “very simple stuff” and led to “Clubcard…making their lives easier”.
“I can see a whole host of applications, really simple stuff that can transform stuff that you don’t really give a whole lot of thought to, that can help to bring your shopping bill down and reduce waste.”
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