Go Outdoors has launched a new running department, Kudos Run, in store and online as it bolsters its sports offer.
The new concept covers premium footwear, clothing, wearable technology, and nutrition from brands such as Adidas, Asics, Garmin, Merrell, New Balance and Salomon.
The new department is available on the outdoor specialist’s website and will roll out across six of its flagship stores: its newly opened York store, Swindon, Coventry, Stoke, Derby, and Stockton.
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The selected stores will also feature new foot scanners from Volumental, which provides runners with in-depth gait analysis and detailed assessments of their feet. The machines will provide customers with footwear recommendations to improve their performance and prevent injuries.
Go Outdoors chief executive Lee Bagnall said: “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance.
“By extending our brand partnerships and introducing advanced gait analysis, we’re ensuring that every runner, from novices to seasoned pros, has access to the very best solutions to enhance their performance. Kudos Run positions Go Outdoors as a top destination for runners nationwide.”
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