Uniqlo has reopened its doors to its newly renovated and expanded White City Westfield store, which it claims is set to offer customers an “enriched shopping experience”.

Following 10 months of renovation, the site has grown its shopfloor, allowing the brand to expand its LifeWear range across two floors.

A dedicated play area has also been built within the kids space for customers and their families to use whilst shopping.

As part of the store reopening, the fashion retailer has unveiled a Crisis x Mr. Men Little Miss collaboration, in a bid to raise awareness, educate shoppers, and raise funds to support the homelessness charity, having worked with Crisis since 2021.

The brand has launched two new characters, Mr. and Little Miss Invisible, in collaboration with those who have experienced homelessness, to help “shine a light on the reality of being without a safe home”.

The exclusive range of t-shirts, featuring the new characters, have launched as a limited-edition range, exclusively available to purchase first at the White City store.

Uniqlo UK chief operating officer Alessandro Dudech said: “We are excited to reopen our White City Westfield store and welcome back customers to explore our larger and more vibrant store, the new store offers a large kids and baby department, and with our kids play area, hope to provide a fun and enjoyable space for families to shop and enjoy.

“We look forward to being able to offer LifeWear again to shoppers in Westfield.”

The reopening comes after Uniqlo opened doors to its new Coal Drops Yard store in September, with the space measuring roughly 800 sq m across three floors.

Located inside a grade II listed Victorian coal drops shed, the store houses the retailer’s Uniqlo Studio on the second floor, where shoppers can recycle, repair or remake garments so they can keep wearing them for longer.

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