Virgin Wines has launched a strategic partnership with online grocer Ocado.
The tie-up, which started this month, gives Ocado customers access to an “exclusive collection” of 50 wines from the Virgin Wines portfolio.
According to the online alcohol specialist, the collaboration marks the first time the wines will be available to buy as individual bottles, having previously only been accessible to Virgin Wines customers and as part of multi-bottle cases.
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Virgin Wines CEO Jay Wright said: “Virgin Wines has long-standing relationships with a considerable network of independent winemakers across the world. Our team work closely with them to create a unique range that is constantly evolving to meet the varying needs of different consumers.
“I’m confident the wines selected for our range at Ocado will resonate with both seasoned wine enthusiasts and those looking to discover something new.”
Ocado beers, spirits and wines trading manager Vanessa Pearson added: “We know Ocado customers love the convenience of being able to add wine to their weekly shop and are increasingly looking for inspiration when it comes to new styles, regions and producers to explore.
“This is something we’re well positioned to deliver, as we don’t have the same shelf space constraints as other supermarkets and can quickly respond to trends and changing tastes.
“We’re particularly excited to share this new selection – the wines are exceptional, and all bring something brand new to the range. We can’t wait to hear what customers think.”
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