Asda’s hold on the grocery sector has weakened further as customers headed to Tesco and Sainsbury’s for their weekly shopping instead.
The supermarket chain’s market share dropped one percentage point from 13.5% to 12.5% as sales fell 5.5% in the 12 weeks to 3 November.
Meanwhile, both Tesco and Sainsbury’s saw their hold on the grocery market rise as its ongoing investment into value and its food offer wins over shoppers.
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Britain’s biggest supermarket Tesco upped its market share from 27.3% to 27.9% as spending through its tills climbed 4.6%.
Sainsbury’s sales rose 4.4%, helping to push its share up 0.3 percentage points to 15.5%.
Aldi, the UK’s fourth biggest supermarket, maintained its market share at 10.4% as sales inched up 1.6%.
Asda revealed last week it was investing £13m into store hours over the upcoming golden quarter to ensure more staff members were available to help shoppers during the busy period.
The retailer is hoping to accelerate its transformation efforts in the coming months after chair Lord Stuart Rose took the reins of the supermarket in September as Mohsin Issa stepped back from the day-to-day running of the chain.
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