The Cotswold Company is expanding its omnichannel reach by teaming up with John Lewis.
The partnership will mean a collection of the homeware retailer‘s furniture will be sold on the department store’s website and in-store at Peter Jones.
Products will include bedroom, dining and living room furniture, including dining chairs, tables and sideboards, as well as console tables, dressers, beds and wardrobes.
Orders will be fulfilled via The Cotswold Company’s specialist, white-glove home delivery service.
John Lewis carries a wide range of third-party brands, spanning clothing, footwear, beauty, including Mango, Charlotte Tilbury, Lego and more.
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The Cotswold Company CEO Ralph Tucker said: “We’re really excited to partner with John Lewis. Like The Cotswold Company, John Lewis is a brand synonymous with quality and value.
“We see this as a fantastic opportunity to introduce The Cotswold Company to more consumers – particularly in-person at its iconic Peter Jones store – while leveraging our in-house home delivery service to add after purchase value.”
The news follows retailer’s recent agreement to list on Next’s platform as part of its omnichannel growth strategy .
Tucker added: “With our new partnerships with John Lewis Partnership and Next – both of which have gone live in time for Christmas – we’re making tangible steps towards delivering growth and becoming one of the UK’s leading premium homeware brands.”
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