Authentic Brands Group (ABG), owner of retail brands including Reebok, Juicy Couture and Ted Baker, has appointed former Wynn Resorts chief executive Matt Maddox as its new president.
ABG called Maddox a “highly accomplished leader” with over 20 years of experience in global hospitality and gaming, who most recently served as CEO of Wynn Resorts, a developer and operator of luxury hotels and casino resorts.
Under his leadership, the group said Wynn Resorts consistently outpaced its competitors and became widely recognized as one of the most prestigious luxury resort brands in the world.
Authentic CEO and chairman Jamie Salter said: “Matt is an exceptional leader, and I’m thrilled to welcome him to Authentic,”
“His vast experience in scaling founder-led, complex, high-growth businesses and ability to drive operational excellence will be incredibly valuable as we diversify our business across new verticals and industries. I’m confident that his leadership will enable us to seize new opportunities and accelerate our growth.”
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Maddox added: “Authentic is a dynamic global company and clear market leader in the industry creating a category of one.
“At Wynn, we worked with Authentic over the years, and I developed great admiration for the entrepreneurial spirit and growth profile of the company.
“I look forward to working with this talented team and contributing to the success and continued growth of Authentic. Together, we will strengthen our global footprint and expand our brand portfolio in ways that will create lasting impact.”
In line with the appointment, president and CMO Nick Woodhouse will become executive vice chairman, and will continue to work alongside his partner Salter and the Authentic team.
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