Gymshark will open the doors to its first permanent store outside of the UK in The Dubai Mall next week.
The new store is located on the Ground floor of Dubai Mall – the second-largest mall in the world by total land area, welcoming over 54 million shoppers through its doors every year.
It is the gymwear giant’s third store, following the opening of its flagship on London’s Regent Street in October 2022, and its recent launch in the city’s Westfield Stratford City last summer.
The store has Gymshark’s “increasingly trademark look and feel, including mannequins created from real people in the community, destinations for our hero products and the beautiful personal shopping suites”.
The long-awaited opening in the Middle East follows the launch of localised ecommerce services in the region with dual language site and app, faster shipping times including same day delivery as well as its exclusive limited edition releases for the Middle East.
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Gymshark GM of wholesale and retail Hannah Mercer said: “As soon as we announced our intention to open in The Dubai Mall, the anticipation started building and it’s fair to say it grew to fever pitch.
“That’s why I’m so proud that the doors have opened today to our incredible community. To be in such an amazing location in one of the most iconic malls in the world is a real ‘pinch me’ moment.
“The store looks incredible, from the bespoke mannequins, to the destinations for different aspects of fitness and the beautiful personal shopping suites. I think everyone is going to love it. And, opening the doors to our first permanent store outside the UK is a huge step in our omnichannel strategy. The team has done such a good job getting us to this stage and I can’t wait to see where we go next.”
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