Britain’s two biggest supermarkets Tesco and Sainsbury’s have been crowned the winners of Christmas by Kantar as sales rose 5% and 3.5%, respectively.
Tesco’s hold of the market rose 0.8 percentage points to 28.5% – the biggest of any supermarket – thanks to growth across its convenience, superstore and online channels.
Sainsbury’s achieved its highest share since December 2019 at 16% as its sales growth outpaced the market.
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The UK’s third biggest supermarket Asda was the only major supermarket to see its sales fall in the 12 weeks to 29 December as it dropped 5.8%.
Discounters Lidl and Aldi won their highest ever Christmas shares at 7.3% and 10% as sales rose 6.6% and 2.9%, respectively.
Kantar head of retail and consumer insight Fraser McKevitt said: “It was a solid Christmas at the supermarkets with sales surpassing £13 billion during the four weeks of December for the first time ever, showing people were clearly in the mood to celebrate and spend.”
“More people chose to do some of their Christmas grocery shopping online this year with 5.6 million households opting for delivery or click and collect services on at least one occasion.
“Online spending for the month reached a record £1.6 billion. This saw Ocado boost its sales by 9.6% over the 12 weeks, taking its overall share to 1.8%.”
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