Dreams has launched a new brand platform and campaign designed to help every customer find the perfect bed.
The platform, dubbed ‘Finding you a bed that loves you back’, aims to help shoppers find the bed tailored to their specific needs and celebrates the two-way relationship people have with their bed.
The brand platform is being launched in parallel with a new campaign, produced by Drummond Central, in which Dreams’ beds are brought to life and transformed into characters with their own voices
Set to the backdrop of Queen’s ‘Somebody to love’, the advert shows beds waiting to be matched with a shopper so they can move into their new home.
The bed specialist’s campaign launched on 14 March and is running across TV, BVOD, SVOD, audio, social, PVOD, and sponsorship.
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Dreams CMO Jo Martin said: “At Dreams, we understand the importance of finding a bed that is perfectly tailored to everyone’s individual needs.
“‘Finding You a Bed That Loves You Back’ perfectly encapsulates our mission to help each and every customer find the right bed for them.
“By placing our beds and bed experts at the forefront of our new creative direction, we not only highlight the wide range of premium products available at Dreams but also showcase the exceptional expertise that sets us apart from our competitors.”
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