Puma is set to relocate its UK head office from London to the new Circle Square development in Manchester.

The sportswear brand has signed a 20,000sq ft workspace at the £87m development located on the Oxford Road Corridor.

Puma said its new base in Manchester “is already home to a growing community of retail tech and digital-first businesses, making it a future-facing base for Puma’s UK operations and a strategic step in its ongoing transformation”.

The relocation comes as the brand prepares to open its first-ever European flagship this Autumn, with a new store in Oxford Street.

The 24,000sq ft site will offer an immersive, interactive experience, blending sports performance and technology with streetwear designs.

Puma UK managing director Lucynda Davies said: “The move to Circle Square and state-of-the-art facilities on offer forms a key part of our strategy for providing Puma’s employees with a first class working environment with top facilities and amenities. All whilst being at the centre of a community which offers leading technology, fashion, AI and innovation.

“Being based at Circle Square will also open up a host of opportunities to tap into the city’s creative talent pool and strengthen our existing links with academic partners like Manchester Metropolitan University – of which we get the added benefit of Bruntwood SciTech being a partner.

“We’ve already experienced many of the gains that a thriving city like Manchester affords, and in December 2024, we teamed up with Manchester City football club to launch an innovative AI platform for fans to flex their design skills for the club’s official Third kit.

“Now, through our new UK HQ, we look forward to further integrating ourselves in the city’s innovative community.”

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